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Sheila Kesslar, Ph.D.
Dr. Sheila Kessler
President,
Competitive Edge

ICF Member

NSA Member

CCL
Adjunct faculty,
Center for Creative Leadership
the #1 Executive Leadership Coaching program in the U.S.
(Business Week)

BE A COACH

How to be an Executive Coach
and get paid royally for it!

A good friend kept hounding me for years, "Sheila, why don't you get into Executive Coaching, you'll love it!" I usually replied, "I'm so busy traveling doing consulting and training, I just don't have time for the transition." Besides, I didn't know how to initiate the change.

That was fourteen years ago. Eight years ago I finally listened and became part of the Center for Creative Leadership CCL, the #1 Leadership Development program in the U.S. (ahead of MIT, Stanford and Harvard). CCL gave us great training and it was an easy adaptation from a business background from having worked at Microsoft and Fluor Daniel and an advanced degree. It basically took a week and I was like a fish in water.

I realized very shortly that it wasn't my Ph.D. in counseling and organizational psychology that made it a natural fit. Some of best coaches I know have Bachelor's degrees in unrelated fields. It was genuine respect for helping people discover their own solutions. It was being able to listen deeply. Business experience helps.

It was also the joy of watching managers develop better people skills and learn how to delegate. It was helping executives align their personal values and goals to the system, or change the system.  It was helping managers work through confidence issues and present their best ideas persuasively. Executive Coaching couldn't be more rewarding.

It was also obvious that the top Executive Coaches came from all types of backgrounds, all types of degrees, and all walks of life. They did share some common core competencies. Some of them had them naturally, some of them learned them in college, others had blitz training and others special Executive Coaching mentoring.

Why is Executive Coaching booming?

It's lonely at the top. You hear that from most people who go past the supervisory level. Executive coaching has become as popular as having a personal trainer in physical fitness. Why? First, Managers and Executives can't exactly confide in their peers or subordinates. Confiding in their boss may backfire at a future point. Where else can he or she go to confidentially work on developmental areas or release steam? Where else can there be such a neutral set of ears (without agendas) to be a sounding board? Where else can he/she get the personal attention and accountability of goal setting and monitoring progress? Where else can an Executive or Manager safely look at feedback from bosses, peers and subordinates and work on issues?

What does it take to become a successful Business Coach?

What was quite annoying, though, was to see the number of "certification" programs where one size was supposed to fit all. You were required to take the full program no matter what you brought to the table. That is why I became in involved in helping those with relevant backgrounds go through the transition to become an Executive Coach. That is what this article is all about-what it takes to cross that bridge.

Some individuals come to Executive Coaching with no related psychological training (and still can be great). Some with extensive psychological training but little business training (and still can be great). Some of the Certification programs were lengthy "check the box" exercises that really didn't focus on taking the individual "where they were" and bringing them into the fold.

What is on this Website

This website will get you started in some the critical aspects of becoming an executive coach, or expanding your business so that you, too:

I feel forever grateful for the Center for Creative Leadership (CCL) for giving me the opportunity to turn this into an extremely lucrative part of my life. You can do it too, without CCL. That is what this web site is all about. Thousands have already made the mark. It is relatively easy to earn more than

$100,000 income

as an Executive Coach. Many are making over $300,000 a year after two or three years of developing their business. Most of us charge $150 to $750 an hour. Many mix Executive coaching with consulting, therapy, teaching, training, speaking, corporate jobs or entrepreneurial efforts.

Facts that show the exploding market

Why Executive Coaching is a Great Business

Of all the careers I have had (high school teacher, college teacher, counselor, management at a Fortune 500 engineering and construction company and Microsoft; consultant and trainer, Keynote Speaker), this is by far the most gratifying, the least effort and the highest return on my investment.

This also beats the 50 miles commute I had in horrible traffic to work for a few years. For another fifteen years I was traveling 75% of the time or more. Executive Coaching is typically a combination of in-person and phone coaching. You set the rules. You set the amount of time you want to work. And most often you do it from your own home.

Think of it, if you want to earn $100k+ a year and are charging $200/hour, you only work 1000 hours a year. That is less than half the normal hours that a full time person works in a company. Yes, you do need to put in a few hours billing people. It takes me 3 hours a month. Yes, you do need to spend some time being visible to others to let them know what you are doing. If you are good, you don't need to do much marketing.; Your customers do your marketing for you. I have been oversubscribed for almost as long as I have been a business coach.

That means that 95 percent of my job is pure joy. In the corporate world I was lucky to turn 40 percent of my week into activities that truly made a difference. The rest of the time was spent in required meetings, writing required reports or doing "gofer" work for my boss (even though I was a manager!). And I have made over $100,000 every year since my second year in business.

In the teaching world prior to joining Fortune 500, it was a 24/7 week. There was always more to do to prepare, always more time needed to spend correcting papers and devising tests. It was never ending. What a breeze this life is comparatively. Many of my coaching friends have children and they are delighted to be able to spend quality time with them.

If you are good, the people you coach pass your name on. Clients are so grateful to have a resourceful confident that helps him or her move on to the next level, that they can't help but recommend you to all of their friends and colleagues.

Just think of all those things you get to avoid that can be found in organizations:

In addition, Executive Coaching is one of those rare occupations that offers high pay and can be done full time or part time. My husband kids me about my 20 foot commute to work... from the bedroom to the home office.

Make a difference (while you make a fortune!)

Not only do you get to avoid these negatives, you get to be part of changing these negative management styles into positives. Many times these negatives are happening because managers know how to  it themselves. They know how to direct. But they may be missing the nuances of how to read people and motivate them. The manager may have no idea what impact he or she has over others.

One of the richest feelings is to see individuals go through quantum improvements and know what leverage that has! It feels like making a major dent on the world--in a small way.

The other exciting part is that you are usually dealing with smart people. Executives and upper level managers don't make it to that rung by being stupid. Once they "get it" you can watch them take your tools and work magic in ways you hadn't even imagined.

A survey is included a little later on to see whether you have a natural bent for Executive Coaching.

For a little effort and time on your part you can retool in an easy to learn way. As a matter of fact, if you already have a job you can earn while you learn. It does help to have some business or psychological background. You have to be able to listen well. That skill can be improved, but if you like to talk more than listen, Executive Coaching may not be right for you.

More than anything, you need both to be the best coach possible so that clients will talk and you need to know how to increase your business. Many try to get into the business and disappear quickly. They just don't know the formula. Many go get certification from a "check the box" outfit and they aren't any more competent after they complete a two year session than before.

I must admit, I had to unlearn many of the skills that were taught to me in graduate school. The professors wrung the life out of the written word until the words were so dry you could blow them away (and off!) Listening skills and coaching models were definitely a plus. You don't have to spend four years in graduate school buffing those skills, though. A good mentor over a couple of months can get you launched.

Types of Business Coaching you can choose

First, let's define Executive Coaching and differentiate it from other coaching and therapeutic services. Executive coaching usually involves working one-on-one with managers or executives from entrepreneurs to Fortune 500 companies.

Sometimes it extends down to the supervisory level but usually just for "high potential" people who are on the managerial or Executive Track. Likewise, sometimes business coaching for executives is done with a team or whole group and then done one-on-one. Some Executive Coaches do group mentoring and call it Executive Coaching.

Executive Coaching may involve working with one or more of the following:

Executive Coaching differs from Life Coaching. Life Coaching is also becoming enormously popular. Life coaching involves a wider spectrum of people, issues and approaches. Life coaching customers vary, including some of the following:

Most Life Coaching is paid for by the participant, not by the company. This makes the Coaches life a little simpler but may mean that the fees charged are more variable. Fees for Life Coaches range from $25 - $150/hour with a few being much higher.

Career Coaching is yet another major type of coaching. Typically this is done at significant junctures in a person's career. It may be for:

Typically assessments are used in both Executive Coaching and Career Coaching. Needless to say, there may be some overlap.

In addition to these three major types of coaching, there are niche areas now for coaching that involve any job skill. Mentoring is also a blooming career path. This Website and other programs we offer at Competitive Edge are examples of mentoring new coaches. Other individuals offer mentoring to become a videographer, speech coaches, golf coaches, public relations coaches, or a forensic CPA. Fast-track skill-training opportunities (usually called Mentoring) are endless for entrepreneurs.

Coaching may be done with individuals or in groups. I have several groups that I do "teleseminars" with which I am coaching them in specific skills. One is a group of CPAs who want to go into coaching and consulting. Another is a group of psychotherapists who want to do the same. Coaching can be a hybrid of both group coaching and individual mentoring. I have done this within companies and for entrepreneurs who want to become coaches.

You are only limited by your own imagination.

Your business can extend as far the eye can see...

Some phone coaching is international. I have worked with people in 57 countries. You can have a language issue sometimes. Interpreters can be found easily. AT&T has an 800 number interpreter service for those who need it anywhere in the world. With the Internet, the world is your oyster.

You do need to be responsible. I have never worked in a foreign culture without pausing to learn the Big Business Blunders that are all too easy to make if you don't know cultural differences. Competitive Edge has written up brief summaries of the major cultures called Instant Industry Briefs. This allows that coaches and consultants who care to be a little more savvy from the beginning.

Survey: Do you have the right stuff?

Keep track of the number of times you mark yes to the following questions. Be honest... nobody will know your answers.

  1. Do you have a college degree?
  2. Do others tell you that you are a good listener.
  3. Do you have business experience?
  4. Have you had any background in using assessment devices?
  5. Do you enjoy matching people with the right resources (training, books, etc)?
  6. Are you have a natural curiosity about people?
  7. Are you observant?
  8. Do you enjoy helping others discover their own answers?
  9. Are you comfortable with all levels of management?
  10. Are you willing to learn?

Scoring will be down a few paragraphs so it wasn't visible when you took this brief survey. Count the total number of Yes's you put and write it down.

If you look at the successful Executive Coaches, you will find a huge array of backgrounds, but common core competencies. The best business coaches combine business knowledge, presence, a knowledge of leadership resources, with psychotherapeutic techniques or a good "desk side" manner. Many excellent coaches have come out of the school of hard knocks.

Who hires Executive or business coaches?

The list of those who hire Executive or Business Coaches grows longer by the hour. Some of the organizations doing the hiring are:

What is amazing to me is that in the 15 years of having my own coaching/consulting company I have never done a cold call. The only piece of business I have had that was not word-of-mouth was MacDonald's. They found me in a directory. That doesn't mean you hide out. Making yourself visible to the above organizations is done through systematic efforts to show your wares. More tips on that are offered later.

Five core competencies that will make you millions

The five core competencies are:

  1. Assessment
  2. Deep listening
  3. Discovering themes
  4. Setting and tracking goals
  5. Being resourceful

Back to the survey you took. What was your score (total # of yes's). If you scored a 7 or above, you have an excellent start in this field. If you scored 4-6, you have a good start. Below 4 you might reconsider whether this is right for you. It isn't right for everyone.

What types of personalities aren't good bets? The following personality types will find it tough to be a successful Executive Coach:

You probably have a pretty good picture of the personality type that fits by now. If an individual needs the spotlight on themselves all the time, they may not be happy doing Executive Coaching. Executive Coaching is not about having the answers. It is about having the questions and helping individuals discover their own answers.

Managers and Executives can be very lonely in their positions. They frequently find they can't share their fears and foibles without repercussions. The most important aspect of being a successful Coach and getting lots of business is that you have optimized your five core competencies and you let people know what you are doing.

Starting or expanding your business

What do you need to do to get started or expand your business?  Here are some answers from the experts. I not only pulled from my own successful career at this but other successful coaches. I have put together a CD with interviews with 10 successful coaches who have had a quick launch and built up to over $100k easily. You will hear more about that later.

The best start is make sure that you are well groomed for the job. This whole Website and the resources offered at the end are intended to make you the most confident and competent you can be about your business coaching skills. Your elevator speech will either shine with confidence or give your fears away.

Interestingly, all 120 successful Executive Coaches interviewed for this project revealed the exact same formula about how to expand your business quickly. Here are some tips

Tips if you really want to make money with coaching

  1. Don't bother cold calling. You are better off developing your core competencies and networking/presenting abilities. Your "presence" and ability to get people into "coaching conversations" will sell you all by itself. I have picked dozens of new customers in first class on Delta airlines by asking questions and listening!
    More is offered later on how to do this. Business executive coaching is a high-trust business and you need to be visible to others.
  2. Perfect your elevator speech. How astute are your elevator ears (showing you can listen is as important as proving you have confidence). You will also learn more about projecting your competence as this letter unfolds.'
  3. Have a competitive edge. Whatever you are good at, let it be known. You may have had specific experience in an industry. Start with industries that are familiar to you.
  4. Start with your network. Write down a list of your friends and acquaintances. Star those individuals who are network well and are keen influencers. They are your priority to let know repeatedly what you are doing. Many develop referral fees so everyone profits.
  5. Befriend your competition. My two best sources of business are previous clients and my competitors. Usually there are competitors who provide complimentary angles.; You have had industry experience that they haven't. Work as a transparent team.
  6. Network and give speeches at industry meetings. This, too, is one of the best ways of building your business.
  7. Use technology to keep your name out there. Start an e-zine with management tips for the industry you are working. Offer Teleseminars on useful topics to become recognized. This will keep you top of mind when the need for help arises.

Fast-track your Executive Coaching business

One of the best ways to save years in start-up is to hire a Mentor. Usually with a Mentor comes other mentees that will provide a developmental nest for you. The Mentor, if he/she is good will provide the following:

If a Mentor provides any less, move on. It is not only the skill development that will develop confidence, but the forward movement through the skill sets in a timely fashion. I have found hiring a Mentor is much more efficient, much less expensive and helps me build better skills than going through a regular school. You can pick the best and learn ten times as much in one tenth the time.

What are you waiting for?

Every month that goes by is another month wasted. You wouldn't be reading this if you didn't have some gaps in what you are doing currently. A year from now there will be more competition in Executive Coaching and you won't have the leg up that you get by being an early starter.

Coaching fees


Branded coach with specific mentoring skills$1,000-$1,500/hr
Executive coach for Fortune 500$300-$5,00/hr
Small to mid-size business coach$150-$250/hr
New coach$150-$200/hr

The branded coach I am paying right now to work with me on Internet Skills charges $1,000/hour. He is well worth it. I have learned more practical, money making knowledge in three months than I did in my entire Ph.D. program. I have taken college programs but I find they are way too slow and drawn out in developing new skills. In addition, hiring a Coach or a Mentor means that you have a program that is specifically tailored to your strengths and weaknesses.

I have raised my fees from $100/hour to $300 hour in the last three years. If your schedule is full, why not? In addition, I have found that the more people pay, the more they take their goal-setting seriously. You get better customers, you are more successful and everyone is happy.

You do have to make sure, though, that you are the best that you can be. You do have to invest in yourself if you are going to make a mint.

Costs

Being an Executive Coach is the lowest overhead business imaginable. It is practically free. My clients call me. I don't even have the phone bill. Coaching can be in person or on the phone. If you and your coachees prefer in person, you will be charging more for the time and costs it takes to reach them. If I do a session in person, I usually make it a 2-3 hour session so that both of us optimize our time.

Your only cost worth mentioning is your investment in yourself. Even after you are established, you need to continue doing this. I allocate 20 percent of my earnings to investing in myself. That means attending professional meetings, going to workshops, buying books, etc. You can't command $300 a hour if you don't take your career seriously.

Learn from the Best

When I started Executive Coaching, I went to an individual who was known as the best at the Center for Creative Leadership. I asked tons of questions. She reviewed my tapes and gave me helpful feedback. I did that with others I respected in the field. I had additional training in the specific instruments that I was going to use in coaching. I adopted a Model of coaching that worked. All of that set me up for success. Any beginner needs to have a fast-track way of doing all of the above.

Excellent coaching does entail core competencies and specific techniques. The more you know the more versatile you can be. Why take a chance with individuals that may not provide you the right direction?

The smartest thing I did was...

Get a mentor for myself. And then follow the mentor's advise and make it fit my style. I watched other coaches in action and took notes. Small changes in wording can make a significant difference. My coaching fee kept rising as I did this.

Know more to make more

Here are just a few of the things I learned and am now passing on to others:

Every profession has tricks to the trade. I used to spend dozens of hours getting ready for a new industry or a new foreign country I was dealing with. Now it takes me a half an hour-and I am better prepared than I was before.

Tips on what not to do

Just as important as knowing what to do, is knowing what not to do. Here are just a some of the tips will make sure you are a $200,000/year rather than a $20,000/year coach

The wonderful thing about Executive Coaching is that you can earn a lucrative income and still have time to enjoy it. To turn coaching into gold, though, you must mine and craft your skills.

There are literally thousands of different ways to get into the coaching business. You will learn which ones are the easiest, most effortless and fastest and which ones are a huge waste of time and money. These tips don't just come from my experience, they come from the best-of-the-best. I interviewed 120 successful coaches to make sure that the common denominator was a proven formula.

Get the Expert's Advice

So what is the fastest way to open the door to a $100/k + year Coaching Career? After many agonizing attempts at college courses, professional organizations, disappointing workshops, I have found the best way is to model yourself after someone who is already successful. Take the short cut. It doesn't mean you lose effectiveness, it means you gain time. What is the benefit of taking the long, slow way to your goals?

Unless you have a tremendous amount of money to hire the best Coaches in the world to teach you how to do it, you won't have access to this useful information that has already been packaged for you. You don't have to waste your time and money searching. We've done it for you. We have scoured the U.S. for the best programs, the best referral sources, the most significant core competencies and made it easy for you to learn them. he program contains dozens of insider tricks that made these coaches successful

Timing is everything

You can catapult your way to success with these insider secrets. It is a surprisingly simple way to get out of the rat race. I'll guide you step by step in what you need to do to flourish. You can see for yourself why Executive Coaching is becoming so popular. It's lonely at the top and having a solid sounding board as well as catalyst for change is becoming increasingly critical to Executives' success.

It is important that you get established before the field gets too flooded. When that happens, the people on the inside start to put up barriers for entry for others. Every new field has gone through this process-Real Estate, Psychology, Financial Advising, etc. The Licenses are supposed to protect the public. Wrong.

I took the licensing exam in California for both Psychologists and Realtors. From personal experience I can tell you the test questions are designed to eliminate people to keep the competition down. Do you think they ask questions about core competencies? A few. The exams ask more questions about esoteric information (like advanced statistics) because they know that fewer people will pass the test. Yes, I passed both and obtained licenses in both. What good that did, I'm not sure. Buying mentoring experiences has served me ten fold over licensing exams.

At some point you will find Executive Coaching also moving toward keeping the numbers of entrants down to preserve the economic base for insiders. If I were you, I wouldn't wait until it is too late.

Frequently asked questions

Q: "Sheila, is this program for brand new people to Executive Coaching or somewhat experienced coaches?"
A: "Both. Brand new people will find it extremely helpful to have so much knowledge and skill building consolidated into such an easy-to-use program. The program will kick-start their career. I wish I had a program like this available when I was starting.

More experienced Executive Coaches will find that the Program enriches their skills and knowledge and makes them a better coach. They will also find easy ways to expand their business. I know some excellent coaches who aren't making half as much money as they should because they aren't using some of the proven marketing techniques contained in the program.

Most coaching is done in private and so it needs to be continuously improved through exposure to other's ideas and resources. The models, ideas, and resources in this program are drawn from the best-in-the business. Many of the persons interviewed for this program came from the Center for Creative Leadership (CCL). CCL has been chosen as the #1 Executive Leadership & Coaching program in the U.S. for six years in a row. That study was done by Business Week with 728 Executives from key companies. Why not learn from the best?"
Q: "I am currently working full time for a company and would like to do Executive Coaching here first and then venture out on my own. I am not sure whether I will want to give up the "security" of my day job. Is this program relevant for me?"
A: "Absolutely. The good news is that this Program is designed for individuals who are working. You receive an Executive Coaching Certificate CD set that gives and overview and covers the five core competencies (assessment, deep listening, themes, goal setting and being a rich resource).

The CD set  is supplemented by a series of Tele-seminars  and tape reviews (practice coaching may be done with friends or loved ones) that help you develop your skills. It only takes six weeks to complete-and it doesn't involve any time off work. Thus, you can keep your day job; test the waters, build some coaching appointments at night or on the weekends and see if it is right for you. It couldn't be a simpler solution to your question."
Q: "I hate to cold call. This would be a career shift for me and I would need to introduce myself to the world as a coach. The thought of cold calling is a huge impediment."
A: "As you will learn, successful coaches don't cold call. It isn't worth it. I have never done a cold-call on Executive Coaching in my entire life. I used to do some when I was in sales and marketing management at the engineering company I worked with and I was successful. Selling someone else's products or services, though, is different from selling yourself. The best way to sell yourself is to demonstrate your wares (very, very soft sell). This program will show you the best ways of doing that...without any cold calling.  Granted, I'm sure some people cold call and sell Executive Coaching.  Why do it if you don't have to?"
Q: "How do the logistics of the program work?"
A: "The Program lasts for six weeks. Every week we have a two hour tele-seminar that goes over the Core Competency of the week.  That session is recorded to review later or in case someone has to miss the session. We will review assessment instruments, listening techniques, looking for patterns, unearthing emotional hooks in coaching, goal setting, tracking progress. We will also deal with all those other opportunities/landmines found in some Executive coaching sessions-dealing with denial, resistance, prisoners, and the like.  Participants will hear excerpts from real sessions. 

During the last couple of weeks, participants are encouraged to send tapes from practice sessions with friends or loved ones for review.  Participants may use each other for that same purpose. Each Program is limited to 15 individuals so that I can have maximum time and opportunity to bring out the strengths and work with individuals.

If someone is at an advanced level, he or she is welcome to just buy the CD Program. That is not recommended for anyone who is just starting.  Coaching is interactive. You need feedback."
Q: "I want to learn from the best. How do I know you are it?"
A: "You are more than welcome to check out references if you haven't already heard of me. Feel free to give me a call at:

Dr. Sheila Kessler
Competitive Edge
949.498.0122

I will be glad to supply you a list of references.  It is important to know that at CCL we are carefully scrutinized by a professional staff.  After every session, the client fills out an evaluation. CCL drops any coaches who receive less than stellar evaluations. I am not only good, but surrounded by good people who are generous about sharing their wisdom and techniques.

My background also includes over 12 years in two Fortune 500 companies, e.g., Fluor Daniel and Microsoft. I had progressive management positions and ended up as Strategic Sales and Marketing Manager (overseeing $1 billion bids) and developing marketing strategy. I was with Microsoft at their turnaround-when they went from 20 percent market share in both spreadsheets and word processing (Lotus and WordPerfect had 80 percent). I played an integral strategic role in the going from a dark horse to market dominance.

I learned a wealth of information about strategy, executive leverage and coaching from each.  I won several awards for my achievements, including "Woman of the Year", at Fluor Daniel out of 40,000 employees)  "Outstanding Consulting" (for a government agency) and "Trainer of the Year." (for the California CPA Society).  I like to do things well.

My theme in life has been researching those top 10 percent of performers and then packaging the formula to their success. It served me well in corporate America and then as an Executive Coach.

Feel free to ask for a packet of original evaluations of my coaching over the last 15 years. You will find an average score of 4.9 out of 5 (5 is high). The list of company's executives I have served is endless, e.g. Dell, Citadel, Toyota Motors, Capital One, KPMG, Ernst & Young, Starbucks, Genentech, EMC, Western Financial Bank, John Hancock, Reuters, Kaiser Permanente, Department of Defense, FedEX, Universal Studios, United Group Health and on and on.  I have included just a few comments later on."
Q: "What is the cost?"
A: "You can get on the fast track to success in Executive Coaching with only a $1,600 investment. That includes the Executive Coaching Certificate CD set, the teleseminars, the tape reviews and the personal mentoring sessions with you. If you are already a coach and just want the information that is on the CD set to supplement your existing skills, the price of the Executive Toolkit CD set is only $600.  The CD set represents hundreds of hours of assembling the best wisdom and best practices for you. What you are paying is equivalent to an hour and a half of my time as an Executive Coach.

Likewise, for the full package of learning, the CD, the teleseminars and the personal mentoring. You not only get the thousands of hours that went in the CD set, but the equivalent of 40 hours of personal attention and my time (value is $12,000).

(The price will be going up to $3,000 for this package in January, 2006.)

The current cost of $1,600 can be recovered by adding just one client to your slate. Just one client. The Return on Investment should be a hundred fold if you use the skills in the Program. The cost of the program is less than one workshop on one assessment instruments (which you won't need after this program).  You won't find  more affordable mentoring in the skills you need-both for coaching and marketing yourself."
Q: "When does the next program start?"
A: The next program starts on Wednesday, January 11, 2006 from 5:30-7:00 PST.  The teleseminars will be once a week, As I mentioned before, if you miss one, you will have it available to you on the Web to download and review on your own time.
Q: "Is there financing available?"
A: Individuals can pay a rock bottom price of only $1,500 by paying all at once. If this is of interest click here.

If you would prefer four easy payments of $400/month, click here.

The Executive Coaching CD Program is shipped by U.S. Priority Mail. You will receive it in about 3-5 days from the time you order. You can get started as soon as you receive it and be well on your way to your passport to success.

You are welcome to pay online, by fax or by mail

Contact information Feel free to call if you have any questions.
Dr. Sheila Kessler
Competitive Edge
309 Calle Neblina
San Clemente, CA 92672
949.498.0122
Q: "Is there a guarantee?"
A: "If you are buying the Executive Coaching CD set alone, the entire set is guaranteed. You must return it within 10 days.  If you are buying the whole program, you also have the first 10 days after receipt of the CD set. Once we start the tele seminars, the guarantee is no longer in effect. Your success will depend on how much you use the skills and will be up to you. I am only interested in those individuals who are serious about being excellent.  If you aren't serious about investing in yourself and enjoying a rich, fulfilling Executive Coaching career, please don't buy.

For those who want to move ahead, this Executive Coaching Program could be worth hundreds of thousands of dollars in future income for you and your family."

Satisfaction Guaranteed
Bonus offer #1

Sign up by January 1, 2006 (good New Year's resolution) and receive a free bonus CD that contains interviews with Successful Executive Coaches ($49 value).

Bonus offer #2

If you would like to enhance your resume by showing a Certificate of Completion at the end of the full program, you are welcome to take (and retake, if necessary) a Web based exam at the end of the Program. Upon passing the exam you will receive a Certificate of Completion that will add credibility on your resume.

Can you afford to pass up this opportunity?

Click here for the most affordable, convenient Executive Coaching Certificate and mentoring available.

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